On 4 June Ports of Stockholm was awarded second prize by the international organisation IAPH, International Association of Ports and Harbors for its work with social media. This is the second year running that Ports of Stockholm has been awarded second place in the IAPH competition.
The IAPH Port Communications Award gives the world's ports the chance to compete with each other and also functions as a source of inspiration. This year the theme was social media.
“We are very proud and happy to receive this award. Social media is both simple and complex, but above all else it is here to stay and is an important tool for a municipal company seeking to achieve dialogue and transparency,” says Johan Castwall, Ports of Stockholm's Managing Director.
The justification for the award was: “Because the entry was unique, appealing and innovative in its content and more specifically describing clearly the goals, challenges and achievements of the media strategy. The way in which the entry was prepared and presented was visually attractive and persuasive and was received favorably by the judges.”
Because your entry was unique, appealing and innovative in its content and more specifically describing clearly the goals, challenges and achievements of your media strategy. The way in which your entry was prepared and presented was visually attractive and persuasive and was received favorably by the judges.
“Social media has become one of our most important communication channels. It is always included in our communication planning. Our keys to success have been the commitment shown by large sectors of our organisation, courageous management and the allocation of a lot of hours to working with these channels,” says Jorun Nikander, Ports of Stockholm's Communications Officer & Digital Channels Manager. Ports of Stockholm is actively working with Facebook, Twitter, Instagram, Linkedin, YouTube and Flickr. You can also check on the cruise ship traffic using the app CruiseSthlm.
The purpose of IAPH is to promote the interests of ports through strong member relationships, collaboration and information-sharing to resolve common issues, advance sustainable practices and continually improve how ports serve the maritime industries. Currently IAPH has 200 port members in 90 countries.
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